Son Heung-min tapped as new face of Samsung's Galaxy brand
by KoreaJoongAngDaily
Son Heung-min was caught wearing what's speculated to be Samsung Electronics soon-to-release Galaxy Watch 6 at the Incheon International Airport on Friday morning. Samsung Electronics announced Son's appointment as the Galaxy brand's new ambassador in the afternoon. [YONHAP]
Korean football star Son Heung-min has been selected as the face of Samsung Electronics’ Galaxy brand.
“Samsung Electronics is delighted to work together with Son Heung-min, who has given so much joy to Koreans via soccer,” the company said in a release Friday evening.
“[Son] plans to show various looks with the Galaxy brand.”
The Tottenham Hotspur striker was caught wearing what is speculated to be Galaxy Watch 6 at Incheon International Airport on Friday.
“The watch Son was caught wearing is the new Galaxy watch series we plan to showcase,” Samsung Electronics confirmed.
The Galaxy Watch 6 is expected to have its world premiere at the upcoming Galaxy Unpacked event scheduled for July 26 in Seoul, alongside Samsung Electronics' new foldables including the Z Flip 5 and the Z Fold 5.
Son was reportedly provided with the new foldable phones as well.
Son was publicly known to be an Apple user, with the 31-year-old seen holding an iPhone and wearing EarPods multiple times.
Samsung Electronics reached out to Son last year after the FIFA World Cup Qatar in 2022.
The company presented Son with a limited edition of the Galaxy Z Flip 4 that it collaborated on with French luxury brand Maison Margiela last year, thanking him for the his great performance at the World Cup.
“You worked so hard during the World Cup season,” a note from Samsung Electronics told Son, who uploaded it to his Instagram account.
“Thanks to you, everyone was so happy in November and December. We hope you rest and recover well, and stay healthy. Wish you all the best!”
Son is the only celebrity to whom Samsung Electronics gifted the Margiela edition of the Galaxy Z Flip 4.
Reference Written by SOHN DONG-JOO [sohn.dongjoo@joongang.co.kr] Provided by Korea JoongAng Daily
※ Picks respects the rights of all copyright holders. If you do wish to make material edits, you will need to run them by the copyright holder for approval.
more from
KoreaJoongAngDaily
KoreaJoongAngDaily
Seoul to reopen Han River pools for summer with affordable entry, safety checks
2025-06-19 00:00:00
KoreaJoongAngDaily
Soprano Sumi Jo dreams big and shines spotlight on rising talent
2025-06-17 00:00:00
KoreaJoongAngDaily
Seaside vistas, Zen and plenty of great food: Jangheung's bucolic charms soothe the world-weary traveler
2025-06-16 00:00:00
KoreaJoongAngDaily
At the latest exhibition by 'master of light' James Turrell, seeing is believing
2025-06-15 00:00:00
BEST STORIES
The Conversation
'Wildfire smoke can harm your brain, not just your lungs'
2025-06-15 00:00:00
AllblancTV
Booty Workout for Perfect Body Shape
2025-06-12 00:00:00
Knowable Magazine
How to make bureaucracies better
2025-06-15 00:00:00
Inven Global
How to fix the VAN9003 error in VALORANT
2025-06-12 00:00:00
Lifestyle
KoreaJoongAngDaily
Jeju reaps rewards from ‘Tangerines’ tourism after Netflix hit
2025-06-14 00:00:00
KoreaJoongAngDaily
Egg prices expected to remain high through August due to aging hens, avian flu
2025-06-09 00:00:00
KoreaJoongAngDaily
Nine places to eat and drink in Mullae-dong, where steel collides with art
2025-06-03 00:00:00
KoreaJoongAngDaily
Run, ride and resist the urge to quit in Seoul’s triathlon