CHZZK Signs Sponsorship Deals with Nongshim RedForce and OKSavingsBank BRION
by Inven Global
Naver’s CHZZK streaming service is teaming up with professional esports organizations as it moves proactively to strengthen its competitiveness as a streaming platform.
Naver Corp. (CEO Choi Soo-yeon) announced on the 26th that it has signed an “Official CHZZK–Esports Streaming Partnership” with Nongshim RedForce and OKSavingsBank BRION.
Following the sponsorship agreements with Nongshim RedForce’s professional teams in League of Legends, VALORANT, and EA SPORTS FC Online, as well as OKSavingsBank BRION’s League of Legends team, Naver will move forward with exclusive content production, exclusive rights for live streaming, and IP-driven collaborative projects.
In particular, through a uniform logo sponsorship, the CHZZK brand logo will be displayed throughout LCK matches, naturally encouraging fans of these esports teams to engage with and migrate to the CHZZK platform.
In addition, Naver CHZZK is discussing a wide range of initiatives — including online and offline fan events with the Nongshim RedForce and OKSavingsBank BRION esports rosters and the production of branded content — as part of its efforts to further strengthen the platform’s competitiveness.
Joo Geon-beom, Head of Sports & Entertainment Services at Naver, said, “Together with Nongshim RedForce and OKSavingsBank BRION, Naver will actively communicate with esports fans and continue to advance the content ecosystem,” adding, “We will keep expanding collaborations across diverse areas and further extend CHZZK’s influence in esports going forward.”
Meanwhile, on the 16th, Naver CHZZK entered into a strategic agreement with Riot Games that grants — for five years from 2026 to 2030 — broadcasting rights to international tournaments such as the LCK and MSI, as well as exclusive naming rights for LoL Park. The platform has also secured exclusive Korean-language broadcasting rights for three years, from 2025 to 2027, to the world’s largest esports tournament, the Esports World Cup (EWC), continuing its active investment in the esports space.
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