by ETX
Television is increasingly losing its place as a favorite in US homes. Photography simonkr / Getty Images©
Traditional television is continuing to lose ground in the United States. According to the latest projections, by 2026, American adults will devote only 39% of their daily screen time to linear television. This decline confirms the profound shift in usage, driven by streaming, mobility and people's changing relationship with screens.
For decades, traditional television has set the pace for North American evenings. Today, it is slowly slipping into the background. According to Statista, the time US adults spend watching traditional television each day will account for only 39% of their screen use in 2026. This gradual but relentless decline, which began several years ago, shows no signs of slowing.
A diversity of screens
This decline doesn't mean that Americans are spending less time on screens. Quite the opposite. Smartphones, tablets and computers have taken over, driven by an ever richer, more fluid, and more mobile offering of on-demand content. "Young people around the world have been especially quick to adopt smartphone-based video streaming habits meaning that television screen time will likely fall even further in the future," explains Statista.
Whether it's watching a Netflix show on the subway, a TikTok video between meetings or a YouTube documentary in bed, viewing habits have changed.
While younger generations are the quickest to abandon conventional linear television, they are no longer alone. Even the over-50s are increasingly turning to streaming services.
This transformation is also reflected in subscriptions. In 2019, over 80 million American households still subscribed to a cable or satellite TV service. In 2028, there will be just 40.8 million, Statista estimates -- dropping by half in less than 10 years.
Reference
Provided by ETX
※ Picks respects the rights of all copyright holders. If you do wish to make material edits, you will need to run them by the copyright holder for approval.
more from
ETX
The world is preparing for the age of AI in the workplace, but not at the same pace
ETX
How the tourism sector turned the page on the pandemic in 2024
ETX
Coming soon from Open AI: productivity tools to rival Office and Workspace
ETX
Chad hopes 'green charcoal' can save vanishing forests
AFP
'Stranded, stressed' giraffes in Kenya relocated as habitats encroached
The Conversation
Asbestos has been found in children's coloured sand. What’s the risk to kids?
Knowable Magazine
'Flying with whales: Drones are remaking marine mammal research'
Inven Global
Calls Grow for Presidential Presence at the Korea Game Awards Ahead of G-Star 2025
ETX
France's Versailles unveils AI-powered talking statues
ETX
'Smart tips for summer road trips with pets onboard'
ETX
Middle Age rents live on in German social housing legacy
ETX
Chimpanzees share our curiosity about the lives of others
Share TodayStory content on social media.
Go Home
Go to channel