Against all expectations, the summer months are the most favorable for the release of new horror movies. According to Parrot Analytics data, demand for new horror films is highest between April and September, with a peak in June. Viewers therefore seem to seek out the scary movie experience during sunny days rather than in the fall, the season more commonly associated with horror.
Who'd have thought that summer, the season of vacations and sunny days, would actually be the ideal time to release a new horror movie? At least, so suggests research conducted by Parrot Analytics and reported by The Wrap, analyzing audience demand for horror movies by month of release.
Interest in horror films is not confined to the "spooky season" surrounding Halloween. According to Parrot Analytics, over the last four years, average demand for horror movie premieres in June was 8.9 times higher than the average movie demand. In comparison, new horror movie demand was 5.3 times higher in October. In fact, October was the month with the fourth-lowest average demand for new horror movies.
While thrill-seekers are more inclined to seek out scary movies from April to September, demand in the run-up to Halloween is still higher than demand in November and December, which are traditionally more geared towards light-hearted holiday content, as well as in March.
Yet it's in October that the majority of horror movies are released in theaters. According to Parrot Analytics, over the last four years, 20% of horror films have been released during the month of Halloween. The "pre-Halloween" effect also benefits the month of September, with almost a third of horror movie releases scheduled for September or October.
Parrot Analytics examined demand for several recent horror movie releases of this summer, and the results are promising. Ishana Shyamalan's "The Watchers," starring Dakota Fanning, attracted 35 times the average demand for movies in its first week. Demand for "MaXXXine," with Lily Collins and Mia Goth, has already surpassed that of the previous two films in the "X" franchise.
Reference Provided by ETX
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The horror film "A Quiet Place: Day One," a spin-off prequel to John Krasinski's 2018 movie, was released June 27 in the US. / Photography Copyright Paramount Pictures© 
